Colors
The palette is restrained by design: near-black foundations, clean whites, and one electric accent that earns its presence through rarity.
Primary
The brand signature. Used on CTAs, active states, and key interactive elements.
#A100FF--accent-primaryCTAs, active states, key interactive elements
#ED2939--accent-docsComponent library accent, documentation highlights
#c084fc--accent-secondaryHover states, secondary actions, subtle emphasis
Neutral
Clean surfaces and high-contrast text for readability.
#18181b--accent-tertiaryPrimary text on light backgrounds
#ffffffContent surfaces, cards, inputs
#f4f4f5Tinted backgrounds, hover states
#71717aSecondary text, labels, placeholders
#e4e4e7Subtle dividers, card borders, input strokes
#ef4444Error states, destructive actions
Dark Backgrounds
The primary canvas. Dark mode is the default for Helptribe.
#09090bPrimary dark canvas, page background
#18181bCard backgrounds on dark
#27272aBorders on dark backgrounds
#a1a1aaBody text on dark backgrounds
#71717aMuted text on dark backgrounds
The Accent Rule
The primary accent (Electric Violet) appears on 10% or less of any given screen. Its rarity is the point. The Crimson Red is reserved for documentation highlights and component library chrome.