HelpTribe.

Colors

The palette is restrained by design: near-black foundations, clean whites, and one electric accent that earns its presence through rarity.

Primary

The brand signature. Used on CTAs, active states, and key interactive elements.

Electric Violet#A100FF--accent-primary

CTAs, active states, key interactive elements

Crimson Red#ED2939--accent-docs

Component library accent, documentation highlights

Soft Lavender#c084fc--accent-secondary

Hover states, secondary actions, subtle emphasis

Neutral

Clean surfaces and high-contrast text for readability.

Ink#18181b--accent-tertiary

Primary text on light backgrounds

White#ffffff

Content surfaces, cards, inputs

Surface#f4f4f5

Tinted backgrounds, hover states

Muted#71717a

Secondary text, labels, placeholders

Border#e4e4e7

Subtle dividers, card borders, input strokes

Destructive#ef4444

Error states, destructive actions

Dark Backgrounds

The primary canvas. Dark mode is the default for Helptribe.

Near Black#09090b

Primary dark canvas, page background

Zinc 900#18181b

Card backgrounds on dark

Zinc 800#27272a

Borders on dark backgrounds

Zinc 400#a1a1aa

Body text on dark backgrounds

Zinc 500#71717a

Muted text on dark backgrounds

The Accent Rule

The primary accent (Electric Violet) appears on 10% or less of any given screen. Its rarity is the point. The Crimson Red is reserved for documentation highlights and component library chrome.